IRDAI issues fresh norms on insurance ads

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Country’s insurance regulator IRDAI has granted new norms on insurance advertisements with an objective to protect the interests of the insuring public , raise their level of confidence on the nature of sales material used and encourage fair business techniques.
It has asked companies to ensure that communications are clear, fair and not misleading whatever be the mode of communication. Insurers have been directed to use material and design (including paper size, colour, font type and font size, tone and volume) to present the information legibly and in an accessible manner Read More

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